|Would you pay for louder updates on Facebook?|
As individual users, I am sure many of you will rather go and have pint at the local pub (I know I would; 2 updates = 1 pint of ale).
But what could this mean for businesses? First of all, it will take the impact of social media away from small business users and give it to the companies with the largest advertising budgets. £1.25 may not sound like a lot, but think of all the updates you are issuing to your company’s audience for free. Multiply them and soon the figure looks quite daunting. That is not to say that companies have to adopt the ‘paid for’ option; the normal, free updates will still be available, but paid for ones will take precedence.
At the moment, the scheme is still being tested, but I am sure that Facebook's recent stock market flotation will prompt the company’s leaders to think of more ways to make money. As for engineering companies, they will have to keep up and rapidly adapt to the changing world of social media.
PS: Don’t sit on the fence; it can’t be very comfortable anyway. Get in touch and let us know if your company is willing to pay and have Facebook updates highlighted to clients and followers.
Photo courtesy of Renjith Krishnan, Freedigitalphotos.net
Subscribe to Insights into PR and online marketing