Wednesday, May 23, 2012
We all know technical PR is changing and, if you read our series of posts on the changing landscape of engineering buying last year, you know why.
The big question though is what is it changing into?
Here’s a great quote from Ninian Chacko, the CEO of PR Newswire, which gives some food for thought:
“The press release is a container for a variety of assets that can inform and engage the audience, and even put readers on the path to conversion. It is, in fact, a content hub, containing not just text but links and multimedia content.”
I think that this idea is one of the cornerstones on which PR might be built over the next decade. What do you think?
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