A brilliant quote about content marketing

The future of technical PR
By Richard Stone

We all know technical PR is changing and, if you read our series of posts on the changing landscape of engineering buying last year, you know why.

The big question though is what is it changing into?

Here’s a great quote from Ninian Chacko, the CEO of PR Newswire, which gives some food for thought:

“The press release is a container for a variety of assets that can inform and engage the audience, and even put readers on the path to conversion. It is, in fact, a content hub, containing not just text but links and multimedia content.”

I think that this idea is one of the cornerstones on which PR might be built over the next decade. What do you think?

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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