It’s a common problem and not one restricted to bloggers. However, most people don’t really suffer from it when presented with a press release or other more traditional piece of technical PR material to write for instance. Perhaps the reason is that with a press release we always have a subject.
Media information specialist Vocus has just produced a list of tips for overcoming exactly this problem and posted the piece on its Blog. It's a great list in terms of ensuring you always have something to write about.
But one tip it doesn’t mention is putting an editorial calendar and features list in place. This technique has been working successfully for magazines for years and I can strongly recommend it - it's exactly what we do.
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