How to overcome writer’s block – for bloggers

"Typewriter's block"
I'm sure you've been there; staring at the keyboard, making your tenth cup of coffee of the day, wondering whether it’s time for a break yet. You've got blogger’s block.

It’s a common problem and not one restricted to bloggers. However, most people don’t really suffer from it when presented with a press release or other more traditional piece of technical PR material to write for instance. Perhaps the reason is that with a press release we always have a subject.

Media information specialist Vocus has just produced a list of tips for overcoming exactly this problem and posted the piece on its Blog. It's a great list in terms of ensuring you always have something to write about.

But one tip it doesn’t mention is putting an editorial calendar and features list in place. This technique has been working successfully for magazines for years and I can strongly recommend it - it's exactly what we do.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

2 comments:

Stacey Acevero said...

Thanks for the mention/link Richard! I agree that blogging is often harder than technical writing because it requires much more creativity and ability to evaluate and express opinion. However, I do think blogging is the more satisfying of the two :) I like your additional tip of making an editorial/content calendar - sometimes planning ahead is a great way to get up off your bum and get the writing juices flowing. But - the best part about blogging is writing on news/trends that may have become popular TODAY! 

Ozptpodcast said...

Sorry, couldn't think of anything...