Why Social Media PR is the kung fu of the marketing mix.

Why Social Media PR is the kung fu of the marketing mix.

Kickstart your marketing campaign by using social media “You can call it the art of fighting without fighting,” is how Bruce Lee describ...

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What if the devil himself were in technical PR?

What if the devil himself were in technical PR?

PR people - we aren't the devil incarnate “Frankly I think if the Devil himself were to walk this earth, he'd need representatio...

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Why your online footprint will mean you get fewer sales leads, but better ones

Why your online footprint will mean you get fewer sales leads, but better ones

In our last two blog posts we have looked at the changing landscape of industrial buying. This trend means that a company’s audience will ex...

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Re arming for the PR battle in 2011

Re arming for the PR battle in 2011

New bullets for doing new PR Today we continue our series of useful advice about how to do PR in 2011. In this post we look at the abili...

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How technical media relations has changed - in print and online

How technical media relations has changed - in print and online

Media relations at a crossroad. Pic from digitalart As explained in our last blog post , we believe that technical PR has changed funda...

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How to do technical and engineering PR in 2011

How to do technical and engineering PR in 2011

PR for 2011! Salvatore Vuono / FreeDigitalPhotos.net The world of technical and engineering PR has changed beyond recognition in the las...

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Why your teachers were right: always check your spelling

Why your teachers were right: always check your spelling

Photo courthesy of vichie81 / FreeDigitalPhotos.net Reading and writing are some of the first skills we learn in school and, in most of...

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A guide to the social media landscape

A guide to the social media landscape

Social media? Like! Credit:   tungphoto We all know by now what social media is and what it can do for one’s business. However, figuring ...

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What next for News International?

What next for News International?

After days of saturating the airwaves, the News of the World scandal seems to have come to a natural break in what will no doubt become even...

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Mirror, mirror, on the wall…

Mirror, mirror, on the wall…

What news of the world? Credits: digitalart In the past few days the focus of any media outlet you’ve turned into was… well, the media. ...

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Dear Gemma…Johana? Ahh, sorry, Oana

Dear Gemma…Johana? Ahh, sorry, Oana

50% off Applogies at FunkyPigeon Last night I got a piece of e-mail marketing from a well known card and gifts online shop, FunkyPigeon....

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Free seminars - a handy instrument in your PR toolbox

Free seminars - a handy instrument in your PR toolbox

Seminars - a great promotional tactic Since recession hit a few years ago, many organizations had to use their creative flair and re-thi...

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