The inaugural event, due to take place at the Ricoh Arena in Coventry on the 10th and 11th October 2012, will focus on the needs of design engineers in the mechanical, electromechanical and electronic fields.
Here at Stone Junction Towers we are delighted to see some vibrant activity in design engineering publishing. There's so much doom and gloom around about the health of the print media (mainly perpetrated by folk with an interest in it failing) and sometimes people start to believe it.
Maybe the reality is that really strong brands, with really strong editorial products like Findlay's will actually thrive - especially if reader interaction can be built with events like this, social media activity and other online interaction.
There will be a conference, exhibition and a selection of free workshop programmes catering specifically for design engineers, regardless of the industry in which they work.
A number of companies have already signed up to exhibit at the event, including Schaeffler, igus, TDK Lambda, Brownell, TFC, Lee Spring and Henkel. The show has also been well received amongst trade bodies and institutions with many, including IMechE, UKEA, ETN, Intellect and Profibus, having pledged their support.
Speaking about the launch, Findlay Media's Executive Director, Ed Tranter, said: “I'm delighted with the initial response from industry suppliers, stakeholders and of course from design engineers themselves. After extensive research we are confident of providing a high quality event tailored specifically to the needs of design engineers."
In July 2011, both Eureka and New Electronics magazines carried out reader surveys to identify the potential for an engineering design-focused event.
Of 600 interviews carried out, 75% of Eureka readers and 68% of New Electronics readers said they would be interested in attending a design engineering-focused exhibition and conference.
The reader surveys also indicated that content addressing specific topics at the event was important. The Engineering Design Show will therefore feature two workshop theatres and a conference area covering up to 36 sessions across the two days, with content guided by the reader survey results and further research being undertaken.
Each workshop theatre will offer visitors practical and hands-on content in the form of case study presentations by leading technology experts. This area will be free for visitors to attend and each workshop session is to be promoted individually, with a full synopsis of the content and what visitors can expect to learn.
The conference theatre will carry a small delegate fee and tickets will need to be purchased in advance. The conference area and seminar theatres will be deliberately located within the exhibition hall to maximise the benefit to exhibitors.
"A good conference programme is one of the keys to a successful exhibition,” commented Tranter. “We realise that we need to offer visitors more than just an exhibition; we have to give them technical content that is tailored specifically to their professional needs.
“We are confident that, with its high level conference, comprehensive exhibition and selection of free workshops, the Engineering Design Show will be an event that design engineers can truly call their own.”
If you want to know more about the show, contact Luke Webster at Findlay on +44 (0)1322 221144 or e-mail firstname.lastname@example.org.
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