|Carefully select from employees'|
tweets when re-tweeting
So, today's question is, should your company twitter account re-tweet the tweets of staff members? Well, that depends; before you tweet you should ask yourself these questions:
- Why am I tweeting?
- Who is my intended audience?
- How can I make this more interesting
- Would I enjoy reading this if someone else wrote it?
Here at Stone Junction we don’t see anything wrong with re-tweeting employees’ tweets as long as it’s done responsibly and sensibly. Companies that do engage with twitter in this way are likely to be making the most of the service in building and maintaining online communities. And it's the online community you are building, the two-way conversation, that is the point of the exercise. It's that that is going to deliver ROI.
Find out more about social media for engineering companies here.
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