Bloggers that blag - a bit drab?

Blogging - easy route to blagging freebees?
Advances in internet technology over recent years have facilitated the growth of countless online communities. As a result, many people no longer depend on corporate bodies to introduce their work to the market and there has been a splurge in online content as creators have naturally taken advantage of this unrestricted freedom. One realm that has seen unprecedented growth is that of the blogger.

Response Source is a company that acts as an conduit between journalists or Blogger and PR companies. The journalist posts an enquiry on the site and it’s distributed to PROs by e-mail, who then provide the information requested.

However, a recent blog post of theirs highlights the challenges they face from aimless requests by a band of people referred to as the blagging bloggers – people who want lots of nice things for free to review on their sites (and arguably misuse the service).

However, review bloggers that do behave in this way argue that they have the right to review whatever they want, everything and anything; and as such will put in request for many samples. It’s their Blog, they believe, they can write whatever they want.

In order to create a debate over this phenomenon Response Source allowed an amusing spoof request to be posted, which said; “We are thinking of setting up our "Owt For Nowt" blog and would like you to send us lots of lovely and expensive gifts which we might - or might not - write about…”

At Stone Junction we believe that a blogger who partakes in a business transaction by offering a service for a product is no longer blogging for themselves but blogging for their readers. They are, by definition, writing for the reader and not only themselves. A review by its very nature demands that there be a reader in the equation. As a result they need to recognise that they have a responsibility to that reader, which they must fulfill by publishing useful, relevant and engaging content.

We also argue that a blogger who consistently reviews products and services within a given category is in a strong position to build up a sustainable relationship with both reader and provider, and is more likely to establish themselves as a prominent blogging figure. It makes good business sense to act responsibly and ethically.

Also happening this week: People on the move in the engineering media
Emma Maier has been appointed Editor of Material Recylcing Week, replacing Andrea Lockerbie who will be leaving the title in December.

International Tug & Salvage has been renamed as International Tug & OSV incorporating Salvage News.

Following IIR Exhibitions' purchase of Quartz Publishing & Exhibitions, the magazines Storage Handling Distribution (ShD) and Solids & Bulk Handling (SBH) will change contact details on 17 October. The magazines will relocate to IIR Exhibitions' offices in Victoria, London. Email addresses and phone numbers will change.

Gas Matters Today has appointed Mark Selby as reporter. Selby, who will also be writing features for the monthly title Gas Matters, joins from Platts International Coal Report.

Emap has announced the launch of Broadcast TECH, the print and digital publication dedicated to broadcast technology.

Sophie Curtis will join Techworld as deputy editor on Monday 14 November. She was previously a staff journalist on eWeek Europe UK.

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Lorien Perry - Stone Junction

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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