...Still on the subject of Steve Jobs and why there is much more to say

The IT and communications world is still reeling over the death of Steve Jobs, last week. Not because he was successful, popular or gave us the iEverything, but because despite his achievements he didn’t ever become the archetypal faceless corporate head honcho.

He lived exactly the way millions would have wanted. He loved his job, did it brilliantly and built a huge global brand in the process.

As CEO of Apple he asked to be paid $1 a year, showing that he measured his success not by what he had but by how much people liked what he made.

Dozens of quotes have been credited to him but I have chosen three which I personally identify with and think best describe his appeal.

What it means to be a creative person
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people”, [via Wired, February 1996].

Small business owners
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” [via Fortune, November 1998]

“It’s more fun to be a pirate than to join the navy” [from Odyssey: Pepsi to Apple 1987]

And now, onto the Friday media moves for us technical PR folk:

John Osborne, freelance industrial journalist, has a new website at www.johnosbornejournalist.co.uk. Osborne writes on topics including the automotive industry, building, construction, engineering, car parking, and civil enforcement.

Emma Maier has been appointed editor of Material Recycling Week, replacing Andrea Lockerbie who will be leaving the title in December.

International Tug & Salvage has been renamed as International Tug & OSV incorporating Salvage News.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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