Making the most of Blogger

Blogger, Google’s Blogging platform, has changed massively over the last year. We believe that for some time it has been, at the very least, on a par with its biggest competitor; WordPress. However, there are a few little tips and tricks that you should be applying in order to get the best from the medium as part of your technical PR campaign. Most of them are literally a case of ticking a box or putting a line of text into a field in your template. So here goes: 

Make sure you have mobile version function turned on; this will ensure your blog can be received and read on handsets (as many of us catch up on social media on commuter trains and taxis). This will take about 30 seconds!

Use the post template function to add some standard text to the bottom of each post, inviting people to subscribe, follow you on twitter or even visit the company website! This will take about two or three minutes.

Make sure you have added a ‘subscribe by e-mail’ RSS feed (probably using the free and Google owned Feedburner). This is now available as a widget in Blogger, so there’s no excuse. It takes about 30 seconds.

If you are using an RSS feed you should have a message in your post feed footer, communicating whatever is appropriate to the type of blog you run (‘get in touch’ or ‘tell us what you think’ are always useful). This will cost you another two or three minutes!

Ensure your blog is made public, so that anybody can access it by clicking the appropriate box in the permissions section. There’s no point hiding your light under a bushel!

Check the box that makes your Blog open to search engines. These last two points will take a minute at the most – between them!

That all adds up to about eight minutes of your time that could hugely improve the efficacy of your Blogging activities. So don’t hesitate.

If you would like to learn more about blogging, or even have one built for you, give us a call.

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Oana Baetica - Technical PR consultant

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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