|Why we believe in character|
So, it’s nice to see other companies thinking the same way.
Heimat, a German advertising agency based in Berlin and known for clients such as Burger King, Audi and CNN, also seem to believe in character.
The word Heimat, very loosely translated means ‘place that symbolises home’. As a result, every employee of the company has to choose a visual depiction of his personal definition of home to appear on the reverse of his business card.
One employee has recently had a picture of Liverpool FC’s Bill Shankly on his card. A representative of the company said, “We also have people with Dortmund's Westfalenstadion on their business cards as well as Bayern Munich motives and so on. It's a great way to start a conversation when you are on a business trip.”
So our message is, find ways of expressing character in your marketing methods. After all, people buy people.
By the way, this is what we mean by ‘character’:
char•ac•ter [kar-ik-ter] noun:
1. The aggregate of features and traits that form the individual nature of some person or thing
2. One such feature or trait; characteristic
3. Moral or ethical quality: a man of fine, honourable character
4. Qualities of honesty, courage, or the like; integrity: It takes character to face up to a bully
5. Reputation: a stain on one's character
Subscribe to Insights into PR and online marketing