|Photo courthesy of vichie81 / FreeDigitalPhotos.net|
A recent BBC article discusses the ways in which poor spelling is costing on-line UK businesses millions of pounds in lost revenue. Although people tend to be more tolerant towards typos and misspellings on Twitter or Facebook, when it comes to web-sites, things are different. According to the BBC, e-commerce sites stand to lose traffic and see a decrease in the number of transactions if visitors see poor use of grammar.
William Dutton of the Oxford Internet Institute says that this happens because, “a consumer might be wary of spam or phishing efforts (and) a misspelled word could be a killer issue”.
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