For this section of the public, if your business does not have a LinkedIn, Twitter or Facebook profile, or at the very least a well developed Web site with a Blog, it does not exist. This development has occurred quite rapidly and it marks a sea change in business to business relationships. For instance, take a look at this funny – yet true – video on the subject.
Managing your corporate reputation online is now a hugely important market challenge. Making sure your website is up to scratch will not only help you in Google social search or Panda, but it will also increase traffic and subsequent inquiries. In an age when the medium is the message, organizations can no longer afford to exist without these online channels.
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