|What news of the world? Credits:digitalart|
The fact that the Murdoch clan has decided to axe their fattest cow comes as a shock for anyone who’s ever picked up a newspaper. After a century and half of spilling the beans and spicing up British lives with controversy, it’s the end of an era for News of the World. One can’t help but to wonder why are the Murdochs fearlessly protecting Rebekah Brooks, when her sacking could have been the blood sacrifice needed to wash the broadsheet’s shame.
What I also found incredibly interesting out of this whole [messy] tale, is the media’s fascination with itself, the need for reflecting what it is and what it aspires to be, with and without make-up.
To be honest, I am grateful that as a PR agency specializing in technical and engineering clients we rarely cross paths with the relentless but otherwise fascinating mainstream media. And probabaly the differences between trade and consumer media are even more evident every time a situation like this occurs.
Trade magazines should perhaps be the rolemodel for all other news publications: in search of newsworthy people, products and companies and relatively unbiased. Most importantly, trade press has kept a key feature broadsheets have lost: the intention of informing rather than shocking, outraging and distressing the audience.
In my view, the news of the World scandal brings out nothing new; it only re-iterates the vices of a historical trade. But when consumer broadsheets look in the mirror and are unhappy with what they see, perhaps they should follow into the footsteps of their less glamorous relatives – the trade magazines. This would perhaps reduce the need for sensational and bring journalism back to informing the people.
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