|The Apple logo has changed a |
lot over the years Credit: Idea go
The passing of time, the influence of new wave aesthetics and changes in fashion have forced major brands to re-design their logo to reflect the changes. The Dutch oil giant is no exception and moving from a simple crustacean graphic to a more modern and minimalist look.
Apple is another example of how to make logos work for and not against your business. From a very dark lithography of Newton sitting under the apple tree, to the basic shape of the [for]bitten fruit, this logo has travelled a very long way.
For more interesting depictions of historical logos have a look at the Instant Shift website.
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