The importance of awards in technical PR campaigns

Everybody, at some point in their life, goes through a phase when they would like their professionalism, integrity and contribution to the industry to be
acknowledged. It is a sign of respect and acceptance, something we all naturally strive for. Entering industry awards is a great way of achieving this.

Awards are an illustration of a
company's professionalism.  

Reputation takes years to build, so it is important that you lay the foundations of that reputation in the early stages.

Even a three member organization can aspire to receiving excellence accreditation and bettering the quality of their services. Entering for such prizes, even when you do not think you stand a chance is a good exercise for companies, particularly in the engineering and technical sectors. It’s a chance to ‘flex your professional muscles’ and see where you stand in comparison to other SMEs.

Furthermore, if you are fortunate enough to win one of these industry awards, your kudos points rocket, as clients and business partners will perceive you as a serious player. It will greatly help raise your profile and paint the image of a quality-focused organization.

However, the best thing about winning such an accolade is that it attracts other honours, like moths to one those disturbing fly-killing resistor contraptions you see in chip shops. Award panels tend to look at a company’s previous achievements and are swayed if the seed of success has already been planted.

So why don’t you do a quick Google search and see what awards you could enter? After all, it can only help you focus on your objectives and improve your firm’s image in the sector!

Subscribe to Insights into PR and online marketing

Bookmark and Share

Oana Baetica - Technical PR consultant

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

No comments: