|Bebo adds new responses. Amazing.|
At the beginning of the week, Bebo announced a complete revamp and was re-launched in a desperate attempt to counteract the hero of the hour – Facebook. Amongst the new features Bebo is promoting are new buttons that users can apply to make ‘cutting-edge’ social comments such as "cool", "sorry" and even "OMG".
In addition to these unique features, Bebo users will get 'extra' control over which of their 'friends' are in the 'news feed' and also get the ability to 'dial down' those that are there too often or are 'friends' who really aren't 'friends' anymore and can therefore be removed at a the touch of a button. OMG! How cool is that?
It is clear to me that Bebo’s new ambitions will not come to fruition any time soon. Inventing the fork in the XXI century wouldn’t really be a breakthrough. All of these outrageously “new and useful” elements Bebo is adding have previously been used by Hi5, MySpace, Twitter, Friendster, Friends Reunited…and Facebook.
In today’s virtual universe, it’s almost impossible to defeat tested and well established formulas such as Facebook. In order to be truly successful, Bebo would need to completely re-invent itself as a niche networking site, offering something new to the market.
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