How many of your technical PR guns do you load?

How many of your technical PR guns do you load?

A lank, rangy cowboy is standing in the centre of a typical Wild West street, hand on hips, facing down his nemesis. The fate of the town st...

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Do you know about Blogger in Draft?

Do you know about Blogger in Draft?

It’s a common misconception that Blogger is a limited design tool for marketing professionals looking to establish a Blog. The reality is th...

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Greenwash in technical PR and advertising

Greenwash in technical PR and advertising

An interesting article on this morning’s Biz Community details a case of greenwash levelled at electronics giant Samsung. For those of you ...

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Get in touch with your existing contacts on YouTube

Get in touch with your existing contacts on YouTube

Last week mentioned that I would be devoting these Wednesday columns to YouTube optimisation as part of an industrial PR campaign because I...

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A visual representation of the most visited Web sites on the net

A visual representation of the most visited Web sites on the net

Those of you who haven’t been living as hermits for the last month will know that Facebook overtook Google as the most visited site on the I...

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The cornerstone message in engineering PR

The cornerstone message in engineering PR

Yesterday I briefly mentioned using the concept of a cornerstone message as part of planned engineering PR campaign. A cornerstone can help...

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I read the The Daily Guardian Times – what about you?

I read the The Daily Guardian Times – what about you?

I once managed a survey of visitors to a major UK engineering trade show, which asked them what their favourite engineering magazine was and...

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Things we use and things we use up

Things we use and things we use up

A great article on design in this morning’s Guardian begins with this quote from American advertising prophet Earnest Elmo Calkins; “Goods ...

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An effective way to market your white papers and guides

An effective way to market your white papers and guides

Launching a white paper, guide or e-book has long been considered a crucial part of a technical PR campaign. Furthermore, the methodology f...

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Naymz - Complimentary to LinkedIn

Naymz - Complimentary to LinkedIn

There is a small mountain of social networking sites to choose from on which you can promote your business. From YouTube to Vimeo and Face...

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Moist morsels from the media morass

Moist morsels from the media morass

It’s Friday again and the media week has been its usual hectic merry-go-round. However, before I move on and help you extrapolate some moist...

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Drawing inspiration

Drawing inspiration

Inspiration is a funny thing; most activities don’t actually require it but it helps with almost everything. A recent article in the excelle...

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How to display your ‘favourite’ videos on your company YouTube channel

How to display your ‘favourite’ videos on your company YouTube channel

YouTube is a bit of mystery to most people, for whom just watching videos is the extent of the action they take there. However, for lots of ...

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A fiction inside an untruth wrapped in a piece of spin

A fiction inside an untruth wrapped in a piece of spin

Most technical PR campaigns start with the premise that the customer basically trusts you and that you want to either find more customers w...

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Will Google re-name Page Rank?

Will Google re-name Page Rank?

A week or so ago I wrote about Google’s decision to stop using Page Rank as an important factor in its algorithm. Since I wrote that piece, ...

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A mountain of media moves

A mountain of media moves

Well, I promised you a bumper edition of media moves after my house move on Friday and this week certainly delivers. We have two new titles,...

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New EEF chief executive has advertising experience

New EEF chief executive has advertising experience

This morning’s FT sees manufacturing correspondent Peter Marsh reporting on the appointment of Ferranti’s Terry Scuoler as the new chief ex...

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How do I set up an automatic direct message to thank new followers on Twitter?

How do I set up an automatic direct message to thank new followers on Twitter?

Putting aside the recent SPAM attacks it has suffered, Twitter has become a very useful tool for contacting journalists as part of a technic...

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When should you contact journalists?

When should you contact journalists?

One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ...

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Turning your Web site into a social network

Turning your Web site into a social network

Promoting your company via social networking is now a required part of the marketing mix for most companies. But have you considered creatin...

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