Social media marketing tactics

Social media marketing tactics

If you haven’t already established a corporate Twitter profile for your company, you should certainly be considering it. But the problem is ...

Read more
Do you SPAM journalists with your technical press releases?

Do you SPAM journalists with your technical press releases?

SPAM is a thorny issue, it’s a debate so heated that it has been legislated for in both the US and Europe (under the CANSpam and Electronic ...

Read more
The king (Page Rank) is dead, long live the king!

The king (Page Rank) is dead, long live the king!

I read an interesting post yesterday from Chris Rand, a blogger for whom I have a lot of time. His post argued that Page Rank as a Web site ...

Read more
Technical PR movers – February 19, 2010

Technical PR movers – February 19, 2010

Another week in journalism has been dominated by a major publication going out of business. This week it was the often derided Reader’s Dige...

Read more
Inbound links on the up in technical PR coverage

Inbound links on the up in technical PR coverage

I recently performed a clippings analysis for a client’s technical PR campaign – one that I’ve been working on for three years now. For onl...

Read more
When you shouldn’t go large

When you shouldn’t go large

It’s an extremely common problem in technical PR and marketing to want to make everything as big as possible. E-mail list? Let’s get thousa...

Read more
Blogging service: Why Blog if you’re in industry?

Blogging service: Why Blog if you’re in industry?

If you are an engineering or technology company, there are plenty of reasons to run a Blog. You might want to use it as a way of generating ...

Read more
This week's Technical PR and Media Moves

This week's Technical PR and Media Moves

Two pieces of sad news in Technical PR Moves this week, the first of which would be fit to grace Have I Got News for You? if it weren’t so...

Read more
Advertising water – What’s the point in marketing essential products?

Advertising water – What’s the point in marketing essential products?

There’s no point in advertising water - we need it to survive; to drink, to wash our clothes, to water our plants and to erm... bath in and ...

Read more
Top five e-mail deliverability tips

Top five e-mail deliverability tips

E-mail newsletters are a hugely popular form of marketing for engineering businesses and there are countless providers of both software and ...

Read more
How to submit your Web site to Google News

How to submit your Web site to Google News

Did you know that you can make your Blog or Web site into a source for Google News? It’s not easy, but it is possible. Of course, Stone Junc...

Read more
Local search listings – trick and tips

Local search listings – trick and tips

Ensuring you are found in search engines is probably something you spend a good deal of time doing. After all, showing up in position number...

Read more
A busy week for media moves

A busy week for media moves

Heather Ramsden has joined Datateam Business Media as assistant editor on the magazines Automation , Factory Equipment and Materials Handli...

Read more
The importance of an editorial calendar in Blogging

The importance of an editorial calendar in Blogging

Today I had a lovely e-mail from a reader who commented on how useful they are finding these daily Blog updates. Okay, own-trumpet-blowing s...

Read more
The one thing you should do this month as a result of reading this Blog

The one thing you should do this month as a result of reading this Blog

If you do only one thing this month as a result of reading this Blog, this is the thing I recommend that you do: create a Google profile and...

Read more
Targeting every part of the magazine

Targeting every part of the magazine

The editorial in every magazine is comprised of a number of parts – built on either news or feature paradigms. A typical trade title might i...

Read more
Blog catalogues – You have to kiss a lot of frogs

Blog catalogues – You have to kiss a lot of frogs

There are, literally, hundreds of Web sites out there that bill themselves as ‘Blog catalogues’, which is to say online listings of Blogs, w...

Read more