Another newspaper with a rubbish name is launched

You may have already come across the news that Apple and Rupert Murdoch’s NewsCorp are set to launch a newspaper exclusively available on the iPad. Like the recent i, MurJobs’ paper also has a rubbish name; it’s set to be called The Daily.

It’s been met with some scepticism in certain quarters of the publishing industry. This has largely focussed on the idea that people won’t read a newspaper on a tablet. Newsletters are common place, as are iPad versions of print publications, but this is a different kettle of i-fish entirely. It’s a fully blown newspaper with 100 staff, headquartered in New York.

If, as predicted, there are 40M iPads in circulation by the end of 2011, there will be a sizeable market for this product. Getting just 5% of those users to sign up for the paper would give a circulation of two million.

My feeling is that this could be a success in America where they don’t have the same kind of daily newspaper publishing industry that we have in the UK. But over here I’m much more sceptical. I suspect that here iPad versions of existing papers will be the success stories.

Anyway, on to other media moves:

Purple Media Solutions' Electrical Times magazine has appointed Rodney Jack as editor. He replaces Ben Cronin. Carly Wood has also replaced Hazel Swain as editorial assistant.

Bauer Media's Automotive B2B group news editor, Daniel Attwood, is to leave Fleet News and AM (Automotive Management) next week. Attwood is departing on 1 December to become managing editor of Motorcaravan Motorhome Monthly (MMM) magazine, a consumer motorhome title published by Warners Group Publications.

The Construction Index has appointed Phil Bishop as editor. Bishop replaces Will Mann, who is now joining Interserve Project Services in a business development role. Bishop took over as editor on 15 November and has been a construction journalist for more than 20 years, mostly with New Civil Engineer and then Cranes Today. He has been freelance since 2004.

Site Equipment Manager, and the website SED365.co.uk will close with immediate effect as a result of the cancellation of the annual exhibition for construction (Site Equipment Demonstration (SED)), which was due to take place on May 17-19 2011.

Ships Monthly editor, Iain Wakefield, left the monthly shipping industry magazine on 9 November. Deputy editor Nicholas Leach is now editing the Kelsey Publishing-owned title, having been with the title for more than ten years.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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