My customers don’t use Facebook/Twitter/LinkedIn/read magazines/Web sites

Technical PR is the industry this old lady works in without doubt.Often when one discusses with an engineering business owner the media that their customers respond to they will categorically say they don’t respond to any. They don’t read magazines, they aren’t on LinkedIn or Twitter, they don’t go to trade shows and they delete all e-mail that isn’t specifically an order or a note from their grandchildren.

Clearly this isn’t true; most people do all of the above in one form or other. I mention this because an interesting survey has caught my eye recently – notably on the excellent WebProNews.

The survey showed that social networking use among Internet users ages 50 and older nearly doubled from 22 per cent in April 2009 to 42 per cent in May 2010, according to the Pew Internet & American Life Project.

But why mention this? Well, the same people who tell me that their customers can’t be reached in any way at all also tell me their customers are senior staff members who are generally middle aged or older. These are the people with buying power, they tell me.

And now we know that 42 per cent of these people can now be reached via social networking.
Some other interesting points from the survey:

*Just 5% of users ages 50-64 had used Twitter or another status update service in 2009, and 11% now say they use these tools

*On a typical day, 6% of online adults ages 50-64make Twitter a part of their routine, up from the 1% who did so in 2009

*Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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