Tom Jones and leaked emails, what a singer can teach us about good public relations

Tom Jones: That wily silver fox knows a fair bit about technical PR. Maybe.Earlier this month, an email was leaked from David Sharpe, the vice-president of Island Records. In this email, Sharpe appeared to criticise Tom Jones’ new album Praise and Blame, saying “I have just listened to the album in its entirety and want to know if this is some sick joke???” While this would indeed seem to be a PR blunder of epic proportions, many web sites and newspapers are now saying that the leaked email was, in fact, a positive PR tactic in its own right and was used in an attempt to increase the popularity of the album.

There are a number of possible origins for this e-mail. Either it really was a condemnation of the album or it was a calculated PR move to garner interest in the recording. Alternatively could have been a genuine condemnation by Sharpe but one that was taken advantage of as a PR tactic.

No matter how the e-mail originated, it certainly looks like it has worked. The album was standing at number one in the young people’s popular music rhythm charts earlier this week and may well hold its position until Sunday. Not bad for a 70 year old.

Impressive as it is that Jones is still working in the music industry at 70, I’m much more impressed by this week’s moves in the technical media. I wonder how many of them will still be in the same job as septuagenarians (Clever linking – Ed)...

Julia Glotz has been appointed fresh foods editor at food industry bible The Grocer, which is aimed at retailers, manufacturers, suppliers and distributors in the food industry.

Meanwhile writer and broadcaster Giles Coren will soon become a columnist on monthly technology magazine T3. Coren, who claims to know very little about technology, will cover the latest consumer electronics from a novice perspective.

I wonder what Jones’ record company man David Sharpe will be doing for a living next month? He may well have been promoted.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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