This week’s media moves round up

Some words to do with direct to customer content in Technical PR, Engineering PR, Industrial PR, Manufacturing PR & Electronics PR.Earlier this month, the Independent wrote, “In generating their own video and text-based digital content on behalf of clients, PR companies are not only taking the bread from the table of a weakened advertising sector but encroaching onto the old territory of television and press companies.” The paper was arguing that direct to customer content produced by PR companies is undermining the role of the traditional media.

My feeling is that while we PRs are producing vastly more video, social media and written work that isn’t intended to reach the customer via the conduit of the media at all, we are also still producing just as much material that is. Just as I don’t believe magazines will fade away and be replaced by a mixture of aggregated news and Facebook, neither do I think traditional media relations is going to be subsumed by newer methodologies. It’s simply a question of finding the right balance between the two for each client.

But, enough of that... On to the media moves:

Katie Kouchakji, the editor of Environmental Finance’s Carbon Finance magazine is going on maternity leave today. Well done to Katie and congratulations of a different kind to Chris Cundy who will temporarily step in as editor while Kouchakji is away.

Next up, Michael Barker has taken over from Laura Gould as the editor of the Fresh Produce Journal.

There’s also a new editor over at the The Journal of Materials Chemistry where Dr Jamie Humphrey is now in the hotseat.

And yet more editorial moves are afoot at Centaur’s Money Marketing where Natalie Holt join has joined as protection and technology reporter.

Finally, there is a great interview with Bill Thompson, editor of the The Motorship on DW Publishing’s Web site here. Enjoy.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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