How to run a corporate Blog

Corporate Blogging within a Technical PR, Engineering PR, Industrial PR, Manufacturing PR & Electronics PR campaign.I’ve been writing about the minutiae of Blogging on this site for a while now. However, it occurred to me over the weekend that there may well be a number of readers out there for whom the basics of Blogging as part of a technical PR campaign still need to be identified. As a result, I’ve created a top ten of previous Blog posts to help you get started. The list below begins by identifying reasons to Blog, moves on to running your Blog and promoting it and concludes with some SEO techniques that will help you be found more easily.

Of course, if all this seems like a bit much, you are more than welcome to get in touch with Stone Junction. We would be happy to provide a quote to build and run a corporate Blog for you, which will feature all of the functionality described in the posts below, as well as automatic social media integration and more.

If you are planning to contact us, I look forward to hearing from you. If not, happy reading:

Articles on reasons to Blog
Blogging service: Why Blog if you're in industry?

Articles on running your Blog
To customise your domain or not?
The importance of an editorial calendar in Blogging
Do you know about Blogger in Draft?
How to install Google analytics on your Blog

Articles on promoting your Blog
Blogging services: Feedburner and its uses

Articles on Blog SEO
Blogging service: Don't put the cart before the horse
Implementing alternative text tags on your Blog – how and why

How to add title tags to your Web links
Blogger service: Ranking higher in Google

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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