Local search listings – trick and tips

Technical PR, Engineering PR, Industrial PR, Manufacturing PREnsuring you are found in search engines is probably something you spend a good deal of time doing. After all, showing up in position number one when someone types ‘red widget’ into Google is vital. But what happens if someone searches for you geographically? Where does your Blog or Web site show up then?

One way to ensure you do appear in this situation is to create listings within the major search engines’ local search sections. Google is simple, I won’t cover that here. However, Yahoo! and Bing are slightly harder, so here goes. To appear in Yahoo!, you have to list with InfoServe, the third party organisation that maintains the data on behalf of the search engine. To appear in Bing you need to register with MultiMap, which in turn requires registration with the organisation that maintains their database; MarketLocation.com. Naturally, the submission process in both cases is as easy as filling in a form. The secret is knowing whose form to fill out!

But why bother?
Generating inbound links and listings is a hugely important activity for any Web site or Blog. The number and quality of these links will determine your Google Page Rank, which is as important as the on-page optimisation of your site when deciding where you rank for any given search term. Of course, the best way to generate lots of internal links is running a consistent and well orchestrated technical PR campaign. However, if that seems like a little bit more than you can manage, local search is as good an alternative place to start as any.

Bookmark and Share


Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

No comments: