Blog catalogues – You have to kiss a lot of frogs

Technical PR, Engineering PR, Industrial PR, Manufacturing PRThere are, literally, hundreds of Web sites out there that bill themselves as ‘Blog catalogues’, which is to say online listings of Blogs, which normally use a site’s RSS feed to re-publish its content. Generally speaking the ‘cost’ of listing on one of these sites is a link back to the catalogue in the form of a badge. If you want to see an example of this, the right hand column of this Blog features several.

The question is, are any of these listings worthwhile? The positives are:

- Every listing comes with an inbound link, which could help increase your page rank

- Every listing increases the chance that your content will be read and acted upon. You should bear in mind that this could happen on the catalogue itself and not on your own site though.

The drawbacks are that, along with every inbound link, comes an outbound link to a site which may or may not be highly relevant to your own industry. If it’s regarded as irrelevant by Google you may well be doing your Page Rank a disservice by listing in the catalogue. Furthermore, several catalogues are rumoured to have ‘no-follow’ commands built into their links, meaning that you get no Page Rank value from their link to you but they do get value from your link to them.

I think the best way to consider the value of a catalogue is to put Page Rank aside and look at how well it ranks in Google for your key search terms after you have submitted your listing. If it does well, ideally better than your Blog, then the listing is worth having. If not, then it’s questionable.

The bottom line is that, in order to tell which listings work for you, you have to kiss a lot of frogs. However, as a strategy to increase you page rank Blog catalogues come a low second after a well optimised page and a concerted technical PR (in this case Public Relations – not Page Rank) campaign. But, for the record, my own testing tells me that, if you do want to list on catalogues, then Blog Catalogue is the most effective at present.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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