To customise your domain or not?

Technical PR, Engineering PR, Industrial PR, Manufacturing PRThere are plenty of good reasons for a technical or engineering company to set up a Blog. It could be as part of an engineering PR campaign, it could be as a way of answering technical queries from your customers or it could be as a way of producing a basic newsletter, using Feedburner.

But, no matter your reason for establishing the Blog, you will be faced with a fundamental question straight away; should you use a customised domain or not?

For those still in the dark, a customised domain is a regular Web domain, used to host a Blog. It looks like this:

- or for example

A non-customised domain is one with a .blogspot .typepad or .wordpress suffix, e.g. As you can see, with this Blog, I opted for a non-customised domain.

One argument is that a custom domain presents a more professional face to the world. I would counter this by arguing that your readers know the difference between a Blog and a Web site, so why pretend that a Blog is anything other than what it is?

Another pro in favour of using non-customised domains if that they are free, never have to be renewed and come hand in hand with free hosting. Having said that, the cost of a domain name pales into insignificance next to your weekly coffee budget, so this may not be your biggest consideration!

However, the big pro of a customised domain is that the page rank belongs to you, not Blogger, (or Wordpress etc). As a result, you can move between hosts without losing your page rank.

But remember, if you have an established Blog with lots of inbound links and a good page rank don't switch to a custom domain. If you do, the inbound links will cease to work and your page rank will revert to 0/10.

Finally, if you do decide to go down the customised route, there is an excellent explanation of how to do it (on the Blogger platform) here:

Alternatively, take all of the hassle out of the process, and let Stone Junction do it all for you. You are welcome to get in touch.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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