Stone Junction moving office

Stone Junction moving office

Regular readers of this Blog will notice that I haven’t posted as often as normal during the month of December. This is mainly because Stone...

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Most popular posts of 2010

Most popular posts of 2010

It’s that time of year again; we look back at what we’ve done over the course of the year and see what worked and what didn't. So, I tho...

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The power of the vanity URL

The power of the vanity URL

You might have come across the term vanity URL being uttered by mysterious SEO types, often in conjunction with phrases like ‘social media o...

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Top ten tips for getting to grips with LinkedIn optimisation

Top ten tips for getting to grips with LinkedIn optimisation

People often ask me about using LinkedIn as part of a technical PR campaign (in fact social media integration is one of the services Stone ...

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Another newspaper with a rubbish name is launched

Another newspaper with a rubbish name is launched

You may have already come across the news that Apple and Rupert Murdoch’s NewsCorp are set to launch a newspaper exclusively available on th...

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Guardian says ‘optimising text for Ceefax, is inexcusable’

Guardian says ‘optimising text for Ceefax, is inexcusable’

Today, I thought I would take a moment to point you at one of the funnier articles about technical writing I’ve read recently. After all, i...

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Why Facebook is finally important for industrial marketing

Why Facebook is finally important for industrial marketing

If you’ve ever discussed social media marketing for engineering companies with me, you will know that I’ve been hugely enthusiastic about T...

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Finding a GAP in the marketing

Finding a GAP in the marketing

You might be aware that earlier this year GAP re-designed its logo, only to withdraw the resultant graphic in response to overwhelming publ...

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What to do with media clippings once they have appeared

What to do with media clippings once they have appeared

A recent post on the BMON Blog about using iPads in sales presentations made me think about what most businesses do with the clippings thei...

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Top five business Podcasts

Top five business Podcasts

Five or six years ago the PR industry was very excited about Podcasting. We were certain that by 2010 no one would be reading magazines anym...

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Beware of automatic URL shorteners

Beware of automatic URL shorteners

In these days of Twitter, e-mail marketing and analytics most people use a URL shortening service, like Bit.Ly, Tiny URL or is.gd. But did y...

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I’ve got loads of white paper requests! What do I do with them?

I’ve got loads of white paper requests! What do I do with them?

I probably won’t come as a surprise to you to find out that most white papers, guides and general free literature of an informative nature ...

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Why Zen could be the way to retain the Google juice in your current Web site

Why Zen could be the way to retain the Google juice in your current Web site

No industrial marketing manager likes their Web site do they? No matter who you are you have some complaints; ‘it’s a bit clunky’, ‘it’s ou...

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The constantly revolving world of the media

The constantly revolving world of the media

The constantly revolving world of the media has continued to constantly revolve this week, with changes in the electrical, HV&C and medi...

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BreathingEarth.net is very useful for writing press releases. No, really.

BreathingEarth.net is very useful for writing press releases. No, really.

Today I’m not going to point you towards a specifically marketing focussed resource but rather a resource that I know industrial marketing a...

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My customers don’t use Facebook/Twitter/LinkedIn/read magazines/Web sites

My customers don’t use Facebook/Twitter/LinkedIn/read magazines/Web sites

Often when one discusses with an engineering business owner the media that their customers respond to they will categorically say they don’t...

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Inconvenient-PR Truth or Inconvenient PR-Truth? You decide ;-)

Inconvenient-PR Truth or Inconvenient PR-Truth? You decide ;-)

Some of you might remember that a couple of months ago I wrote about RealWire’s Inconvenient PR Truth movement (a campaign name that needs ...

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How to write a good landing page

How to write a good landing page

At the moment I’m writing a number of sector-specific landing pages for a client’s Web site. The client is involved in the automation indust...

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Why does everything have to start with the letter ‘i’?

Why does everything have to start with the letter ‘i’?

The big news this week is that The Independent is launching a mini version, called i, which will be published every weekday and target read...

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Why Blogging is alive and well in 2010

Why Blogging is alive and well in 2010

Many of you will remember that at the start of the year there were a number of predictions that 2010 would spell the end for Blogging. It w...

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A small mountain of moves in the technical media

A small mountain of moves in the technical media

As some of you may have picked up from the PS on yesterday’s e-mail, I’ve been on paternity recently, which explains why you haven’t been re...

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Why do engineering product names make no sense?

Why do engineering product names make no sense?

I was really tempted not to write this Blog today. You know why? I was desperate to go out and buy an LKT47-R/P123. I just love those LKT47-...

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Twitter gets a new interface

Twitter gets a new interface

You may have noticed that Twitter has got a new, three column, interface – if you’re one of the lucky one per cent of users who Twitter roll...

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The most common words in press releases

The most common words in press releases

Daryl Wilcox Publishing has recently done an analysis of the most overused words in press releases, based on content submitted to its newswi...

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10-11am - the perfect time to post <!--cfcab4741de74faf95bf51aab738b6e6-->

10-11am - the perfect time to post

I’m often asked what the best time to post a Blog entry, issue a piece of e-mail marketing or send a press release is. When I first starte...

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Media moves and more on Google Instant

Media moves and more on Google Instant

As I mentioned yesterday, this week has seen a truly seismic event for SEOs and technical PR people concerned with online media. Google In...

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