Blogger service: Ranking higher in Google

Technical PR, Engineering PR, Industrial PR, Manufacturing PRMost of us want our Blogs to rank more highly in Google and there are plenty of ways to achieve this, so I thought I would share a couple with you.

1, Set up your Title Bar so that it includes the key words you want to be ranked under, reading from left to right. So, if you want to be ranked highly for the words 'bearings', 'condition monitoring' and 'predictive maintenance', make sure you title reads 'Bearings, condition monitoring and predictive maintenance from XXX'. Of course, if you want to be ranked highly for, say, technical PR, the same thing applies!

2, Include your key words in the tags on your posts. And make sure every keyword is included in every tag.

3, Generate inbound links to your Blog with keyword rich anchor text. For example, if you are a sensor company, you might want to link from your Web site to your Blog with the phrase 'Read the Sensor Experts' Blog, instead of 'Read our Blog'.

4, Encourage readers to share your Blog, perhaps by using AddThis tags. Again, this will generate quality inbound links.

5, Use the bottom of your Blog for something! Google considers the first and last links on a page to be particularly important, so make sure the last link on your page is a text link to your Blog's homepage, using keyword rich anchor text, or an image linking to your home page using Alt tags that feature your keywords.

And of course, don't forget you are Blogging for a reason. If your objective is sell more product to customers, make sure your include a call to action. For instance, we might say, 'contact Stone Junction on 020 8699 7743, to discuss setting up a Blog for your own company'. However, not every post has to be a sales pitch just because this one is! It is beneficial to build your company's perceived expertise by simply imparting useful information.

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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