Most people struggle with social media in B2B context. Lots of people can’t decide whether it’s worth it or not. I often hear people tell me that businesses don’t use Twitter, YouTube, Blogging or FaceBook at the moment, so why bother? Well, there’s one big reason to bother…
Think back to 1998. Your business didn’t have a Web site. You were wondering whether or not to bother with one. You didn’t, but your competitors did. What a bad decision that was. Social media is the same. The only difference is that in order to be an early adopter, you should have started several years ago. But better late than never.
The first thing you need to do is create profiles on the social networks that your audience uses. Do some research, maybe using your personal profile, to see how many of your customers or other stakeholders are already present on a particular platform. Prioritise the various platforms and integrate them into your social media policy in the correct order.
Once you have created your platforms, you need to think about creating content for them. Broadly speaking, you will need to create micro blogging content (such as Tweets and status updates) and meatier Blog or Web site content for these to link to.
The key with micro blogging content is to use a single platform to update all of your social media outlets. I use www.ping.fm, although there are others out there. As a result, you don’t have to spend all day updating Twitter, Plaxo, Facebook, Facebook fan pages and every other site known to man. You can do it once, by e-mail, and update everything.
The next thing to consider is making your Blog posts easy. To do this, I recommend using Microsoft Live Writer (which is free) to update your Blog, irrespective of source platform. The program itself is very basic, but it comes with all sorts of useful pluggins as options. For instance, you can set it to Tweet automatically when you update your blog or easily include the main social media bookmarks in a post at the click of an icon.
But the bottom line is that you are creating content and disseminating it. And that can be a time consuming and difficult job, if it isn’t your natural bent. So, my final recommendation is to call in the professionals if it all gets to much. Stone Junction can help you with everything from establishing a running a Blog to creating the social media platforms you plan to use and providing content for them. So give us a call (020 8669 7743) or drop me an e-mail today on email@example.com.