The last two years have bought particularly concentrated levels of expansion, with a large increase in the number of robots sold each year, both in the UK and across the continent. The company has worked with Richard Stone; the MD of Stone Junction for most of its lifespan, becoming a Stone Junction client a few months after the PR agency was established in early 2006.
However, as TM Robotics' contribution to the industrial robot market improves, so must its marketing efforts and 2008 has been a year of increased activity so far. The company has attended both the Automatica and CeMAT trade shows, increased its direct marketing efforts and launched several new products. The crux of the campaign has been to encourage customers to request promotional CDs, which feature details of a key product. This campaign has been trailed in advertising materials as well as PR and was the central tactic at the trade shows.
Stone Junction has supplied a successful PR campaign in 2008, with coverage appearing in fifteen different trade publications and on countless industry Web sites. It has also provided graphic and new media design work for advertising, trade shows and interactive content. This has included graphics boards for exhibition work, interactive video CDs, a new brochure and a series of adverts all produced in English and German.
The overall response has been outstanding, with several hundred promotional CDs despatched to customers already. Nigel Smith, managing director of TM Robotics said, "The campaign has dovetailed together very effectively, with both creative ideas and Toshiba Machine's corporate style working in unison in all of the visual material, while the tactics intended to generate leads have worked well."