Exploding pigs and machine guns firing sheep

Technical PR, Engineering PR, Industrial PR, Manufacturing PROnline game Second Life has taken on significance in the French presidential election following an increase in use for business and political purposes. The game has become a virtual political battleground with two of the main parties setting up headquarters and their supporters engaging in confrontations. First to make its presence known was the National Front, led by Jean-Marie Le Pen, which set up a permanent office in this virtual existence six weeks ago.

That led to clashes with other users, who armed their characters with placards showing Le Pen with a Hitler moustache and picketed the office. Last week, the party was forced out of its first headquarters by an attack of exploding pigs and machine guns firing sheep. It sounds like a Damian Hirst installation but it's virtually real life.

Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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