Business book reviews: Martin Lukes; who moved my Blackberry?

Technical PR, Engineering PR, Industrial PR, Manufacturing PRNot technically a business book, but certainly a book about business, Lucy Kellaway’s, ‘Who moved my Blackberry’ is perhaps the funniest novel about marketing ever. A satire on corporate life but also on language, Kellaway makes us cringe every time her characters say, ‘me time’, ‘face time’, ‘empowerment’ or ‘blue sky thinking’. Anyone who has ever played ‘meeting bingo’, where you tick of the business jargon as its used, will recognise a familiar face in Kellaway’s mirror.

Kellaway’s central character, Martin Lukes, will be well known to readers of The Financial Times. He’s an arrogant, selfish, self-obsessed, insecure and ambitious marketing director in the London office of a fictitious Fortune 500 company. By publishing a collection of his emails each week, the FT allows us to follow his roller coaster career and personal life, and his adoption of every corporate and marketing fad that comes along. This book is a re-working of twelve months worth of e-mails. If you read the column in the FT, the in-jokes of the book will keep you hooked and make you feel smart. Meanwhile readers who don’t subscribe to the UK’s pinkest paper will find a fresh and humorous voice in Kellaway’s writing.

Martin Lukes was responsible for introducing the word ‘Creovation’ and the phrase ‘love mark’ into the marketing lexicon. Last year ‘Podcast’, ‘chip and pin’ and ‘gamepad’ were all added to the Oxford English Dictionary. If you have an idea on which words should be entered this year, e-mail creovativepodcast@stonejunction.co.uk

Find our more about ‘Who moved my Blackberry’ http://news.ft.com/comment/columnists/martinlukes

Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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