Are you sharing too much?

Are you sharing too much?

The average social media user spends over two hours each day in cyberspace. While many of those users may not write their own content but ...

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What is newsjacking?

What is newsjacking?

Newsjacking can describe a multitude of things. Traditionally, this tactic would entail responding to a specific news article by letter — li...

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They think it's all over...

They think it's all over...

With the FIFA World Cup 2018 in Russia kicking off just last week and the England team gearing up for their first match against Tunisia toni...

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The future of advertising

The future of advertising

In 2014, Google posted a fictional job advert for a ‘Pokemon master’ accompanied by a Google Maps game asking players to explore the map...

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Three reasons to enter awards

Three reasons to enter awards

Entering prestigious industry awards can be time consuming and expensive, but the benefits of winning or being shortlisted far outweigh...

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There's no such thing as bad PR

American showman Phineas T. Barnum (the real one, not Hugh Jackman) is often associated with the saying ‘There’s no such thing as bad public...

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The downside of data

The downside of data

In the age of digital PR where there are more metrics than most marketers know what to do with, it’s easy to get inundated with data. In ...

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Showing the red card to miscommunication

Showing the red card to miscommunication

With the World Cup starting next week, most of us are either planning our lives around watching the matches or planning how we can be as ...

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Is your social media behind the times?

Is your social media behind the times?

Remember MySpace? You might think that nobody uses it anymore but in fact, it’s still used as a networking site for bands and musicians. ...

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Getting personal about business in Spain

Getting personal about business in Spain

Learning a new language is not all about grammar and pronunciation. You need to understand the history, culture and people of the country to...

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Manage your local business presence on Google

Manage your local business presence on Google

Facebook? Check. Website? Check. But wait, does Google know your opening hours? Google is often the first port of call when searching for ...

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Walk (kind of) like an Egyptian

Walk (kind of) like an Egyptian

In Ancient Egypt, slaves, labourers and peasants remained firmly at the base of the social hierarchy pyramid, while the Pharaoh sat at th...

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We've got a secret...

We've got a secret...

It’s quite easy to pigeon hole people into the talents they are best known for. For example, did you know that actress Angelina Jolie also h...

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Welcome to uncanny valley

Welcome to uncanny valley

Have you ever looked at a human-like robot or animated character and felt a bit uneasy? If you have, you are not alone ─ you are just in the...

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How advertising can work for you

How advertising can work for you

Taste the rainbow, what’s the worst that could happen? For everything else, there is Mastercard. Getting the balance right and making your a...

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Say it, don't spray it

Say it, don't spray it

Voice search is not a fad. By 2020, 50 per cent of all online searches will use  voice. Yet, why is it that 62 per cent of marketers have ...

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Ethical PR – your business depends on it

Ethical PR – your business depends on it

There is a runaway trolley hurtling down a railway track. On the track ahead, five people are tied up and another is tied up on the side tra...

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Stand out like a sore thumb

Stand out like a sore thumb

The Walt Disney Company reportedly spent over $2.6 billion on advertising in 2017, the year it released Star Wars: The Last Jedi, Coco an...

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Out with Klout

Out with Klout

Set in a world where your every interaction is rated, Nosedive was a chilling episode of Black Mirror. The main character, Lacie, becomes so...

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Three common PR questions answered

Three common PR questions answered

Everyone knows PR is just spin, propaganda and the odd champagne brunch with journalists. Right? Well, maybe there is a bit more to it th...

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